Regeneration: An Environmental Art Exhibition

An Exhibition Visual that Promotes Environmental Protection and Arts

Regeneration is a unique environmental art exhibition that showcases the creative potential of cardboard boxes. Designed by Weiquan Long, this exhibition aims to raise awareness about environmental issues through art. The visual design of Regeneration features a comma, symbolizing both a pause and a new beginning, floating on a vibrant green field. This design element is used across various mediums such as brochures, t-shirts, and packaging, reinforcing the exhibition's message of taking active actions to make the earth a better place.

Regeneration is part of the Environmental Protection and Arts series of exhibitions, which explores the concept of environmental protection through contemporary art. The exhibition is supported by the publicity and education center of the Guangdong provincial environmental protection department, reflecting the Chinese government's commitment to environmental conservation.

The use of cardboard boxes as the primary material for the artworks in Regeneration highlights the importance of recycling and sustainability. The color and green hues of the cartons further emphasize the exhibition's purpose and the concept of environmental protection. By repurposing these everyday objects, the artists involved in the exhibition demonstrate the potential for creativity and innovation in promoting sustainable practices.

One of the standout features of Regeneration is the visual representation of a comma. This punctuation mark serves as a symbolic element, representing both a pause and a new beginning. It visually conveys the ecological phenomenon of recycling, reminding viewers of the importance of taking action to protect the environment. The comma is prominently featured on brochures, T-shirts, and packaging, creating a cohesive visual identity for the exhibition.

The Regeneration exhibition was realized using green paper and paper skin techniques. The dimensions of the artworks are 210mm x 190mm x 24mm, creating a visually impactful and immersive experience for visitors.

The design team behind Regeneration, led by Weiquan Long and Xueqiong Guo, faced several challenges in curating the exhibition. Finding artists and art forms that effectively conveyed the message of environmental protection through contemporary art was a significant hurdle. However, through careful curation and design, the team successfully showcased a diverse range of artworks that captured the essence of the exhibition.

Regeneration has received recognition for its innovative approach to promoting environmental awareness. In 2020, it was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is given to designs that demonstrate excellence in meeting professional and industrial requirements while integrating industry best practices and competent technical characteristics. Regeneration's design not only fulfills these criteria but also contributes to creating a better world through its impactful message.

Regeneration serves as a powerful reminder of the importance of environmental protection and the role that art can play in raising awareness and inspiring action. By repurposing cardboard boxes and incorporating a symbolic comma design, this exhibition showcases the potential for creativity and innovation in promoting sustainable practices.


Project Details and Credits

Project Designers: Weiquan Long
Image Credits: Weiquan Long
Project Team Members: Weiquan Long/Xueqiong Guo
Project Name: Regeneration
Project Client: Weiquan Long


Regeneration IMG #2
Regeneration IMG #3
Regeneration IMG #4
Regeneration IMG #5
Regeneration IMG #5

Read More on Design Radiant